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ASA Ruling: Herbex Immune Defence Syrup

Posted: 17 February 2012

A consumer lodged a consumer complaint against internet advertising for Herbex Immune Defence syrup. The advertisement states, inter alia, “herbex immune defence is a powerful syrup containing herbs and vitamins to improve the health of the whole family. A weak immune system may lead to illness, colds, flu and infections.”

Herbex Immune Defence Syrup / HA Steinman / 19483
Ruling of the : ASA Directorate
In the matter between:
Dr Harris Steinman Complainant(s)/Appellant(s)
Herbex cc Respondent


15 Feb 2012

http://www.asasa.org.za/ResultDetail.aspx?Ruling=5955

Doctor Steinman lodged a consumer complaint against internet advertising for Herbex Immune Defence syrup. The advertising featured on the following URL: http://www.herbexhealth.com/products/products_immune.htm.

When the link is accessed the advertisement states, inter alia, “herbex immune defence is a powerful syrup containing herbs and vitamins to improve the health of the whole family. A weak immune system may lead to illness, colds, flu and infections.”

It further lists … Read the rest

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