ASA ruling: Arcadia’s Citrax product

Posted 29 March 2010

Arcadia print advertisement for its Citrax weight loss capsules that appeared in the Sunday Times Magazine during November 2009, was headed with a statement by a Physiotherapist, Maja Šcepanovic, reading, “I lost 50 kilos in only six months – WITHOUT DIETING!” At the bottom of the advertisement the disclaimer reads, “Diet aids such as these are only effective when taken in conjunction with or as part of a kilojoule-controlled diet”.

How did the ASA rule? Read on . . .


 [note color=”#fdefb4″]Citrax / M Wilson / 14879
Ruling of the : ASA Directorate
In the matter between:
Mark Wilson Complainant(s)/Appellant(s)

Arcadia Home Shopping (Pty) Ltd Respondent[/note]

25 Mar 2010

Mr Wilson lodged a consumer complaint against an Arcadia print advertisement for its Citrax weight loss capsules that appeared in the Sunday Times Magazine during November 2009.

The advertisement is headed with a statement Read the rest

5 comments to ASA ruling: Arcadia’s Citrax product

  • Esther Hartley

    So then how effective is this product Citrax? Will it be effective without kilojule controlled diet? I dont seem to find a website for Citrax?
    Kind regards
    Esther Hartley

  • Harris

    Hi Esther, 

    I have looked at the ingredients and the "science" behind this product. I can state that there is no evidence that this product or its ingredients can result in weight loss. Natural Complementary Medicines Database, the “Scientific Gold Standard for Evidence-Based, Clinical Information on Natural Medicines” states for Wild Lemon (PODOPHYLLUM): “Orally, podophyllum is used as a cathartic, for jaundice and liver ailments, fever, syphilis, and cancer. It is also used as an anthelmintic, antidote for snake bites, abortifacient, and for hearing loss.” This product would be a miracle product if it resulted in weight loss without a concomitant diet as is claimed in the testimonial.

    Are they still advertising? They are not allowed to – based on this ASA ruling.

  • sarah

    Yes, they are still advertising it. Now in a Spanish newspaper called ¡¡Que!! 
    I saw it this morning 22/11/2010 and was looking for information about it.

  • ROD

    hi there i was about to buy this ..thank God i read the comments

  • nasreen

    hi there, i saw the add afew years ago and i decided to try it…i ordered the product and took it to my doctor to find out if it was safe to use because i was hypertensive….he too told me that there is nothing in the capsule that could possibly let me loose weight, i tried it anyway….i ate as usual and didnt exercise at all but i could literally feel and see the weight-loss happening too my body and everyone that saw me noticed it without knowing i was on any form of a weight loss product…this product was amazing and 1 year ago i called the number on the add and they let me know its not available in south Africa anymore..what a shame because its amazing!

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