How Flat Tummy Co gamed Instagram to sell women the unattainable ideal

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Posted 03 September 2018

‘Appetite suppressant’ lollipops and ‘detox’ teas have been promoted by the company’s hand-selected celebrities and Instagram models.

The product for sale – 35 calories worth of flavored cane sugar laced with an extract of saffron that supposedly curbs hunger – sparked immediate backlash for a company that had built its brand selling so-called “detox” teas. Good Place actor Jameela Jamil called out Kim Kardashian West for promoting the lollipops to her 116 million Instagram followers (“You terrible and toxic influence on young girls,” Jamil tweeted), and more than 100,000 people signed an online petition calling for the billboard’s removal.

“Dietary supplements sold for detox or weight loss are snake oil, plain and simple,” said Dr S Bryn Austin, a Harvard Medical School professor who specializes in eating disorder risks. “The liver and kidneys already do the the so-called detox and adding junk products into the diet only makes their job harder. And weight loss claims for these products are either outright sham or a result of adulteration of the products with potentially dangerous stimulants, laxatives or diuretics.”

Read the full article at The Guardian

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