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Ruling against ads for Homemark products – including detox tea and nail treatment – following complaints

By on 7 December, 2020 in Homemark
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Posted 07 December 2020

Business Insider SA
Dec 06, 2020, 10:04 AM
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Homemark Remedy Health Detox Foot Patches: ARB Ruling

By on 30 November, 2020 in ABR Rulings, Homemark
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Posted 30 November 2020

A complaint was laid with the Advertising Regulatory Board against the claims being made for this product.

Complainant: Dr Harris Steinman
Advertiser: Homemark (Pty) Ltd
Consumer/Competitor: Consumer
File reference: 1085 – Homemark Remedy Health Detox Foot Patches – Dr Harris Steinman
Outcome: Upheld
Date: 24 November 2020

The Directorate of the Advertising Regulatory Board has been called on to consider a complaint by Dr Harris Steinman against Homemark’s website advertising promoting its “Remedy Health Detox Foot Patches”. The relevant advertising is accessible via https://homemark.co.za/collections/remedy-health/products/remedy-health-detox-foot-patches.

Description of the Advertising

The advertising notes, inter alia, that “The Remedy Health Detox Pads are used on the feet according to the Chinese tradition of foot reflexology. Detox patches are said to stimulate nerve endings on the bottom of your feet and improving energy flow and resolve circulation to problem areas of the body, clearing toxins build-up and … Read the rest

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Worshiping the False Idols of Wellness

By on 22 October, 2018 in Supplements
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Posted 22 October 2018

Charcoal, “toxins” and other forms of nonsense are the backbone of the wellness-industrial complex.

By Jen Gunter New York Times 

Before we go further, I’d like to clear something up: Wellness is not the same as medicine.

Medicine is the science of reducing death and disease, and increasing long and healthy lives.

Wellness used to mean a blend of health and happiness. Something that made you feel good or brought joy and was not medically harmful — perhaps a massage or a walk along the beach. But it has become a false antidote to the fear of modern life and death.

The wellness industry takes medical terminology, such as “inflammation” or “free radicals,” and levigates itto the point of incomprehension. The resulting product is a D.I.Y. medicine for longevity that comes with a confidence that science can only aspire to achieve.

Let’s take

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Detoxing is the health ‘resolution’ you should avoid this year

By on 8 January, 2018 in Detox, Detox Foot Pads, Detox pearls, Herbex
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Posted 08 January 2018

  • Detoxing by drinking  juices, going on cleanses, or using other formulas is unnecessary and may be dangerous.
  • Juicing fresh fruits and vegetables also strips them of some of their most beneficial ingredients.

Ever wished there was an easy, quick way to cleanse your body of all those 2017 toxins?

Turns out you’re already equipped with everything you need. They’re called your liver and kidneys.

Together, these two toxin-bashing organs act as a super-efficient system for filtering out the vast majority of the harmful substances we eat and drink.

In other words, you never need to detox. Not for New Year’s Day. Not after too much Thanksgiving turkey. Not even because you spent most of last year subsisting on greasy take-out from the C-rated “restaurant” next door.

Here’s how it works: While our kidneys filter our blood and remove any waste from our diet, our liver processes … Read the rest

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Top ten signs your detox may be a scam

By on 29 December, 2017 in Body Detox, Detox, Detox Foot Pads, Detox pearls, Fountainhead, Herbex
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Posted 29 December 2017

From Science Based Medicine

As we prepare to welcome 2018, it’s time to start thinking about your New Year’s resolutions. And what better way to start fresh in 2018 than by literally purging yourself of 2017, inside and out? You may already been seeing advertisements for all forms of detox products and services: Your local pharmacy likely has a shelf of supplements and kits that promise a svelte, glowing you within a few days. A Facebook post is promoting lemon juice, cayenne and maple syrup as a cure-all. Or there’s your local naturopathic clinic promoting IV vitamin infusions – not only will a detox make you feel better, you’ll look better too.

Unfortunately, most of the hype around detox is useless at best, and expensive and potentially harmful, at worst. Most detoxes are only successful at cleaning you of your savings, not your toxins. Here are … Read the rest

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The anatomy of a detox scam

By on 2 October, 2017 in Detox Foot Pads, Detox pearls
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Posted 02 October 2017

It is surprisingly easy to sell snake-oil. I know, because I’ve done it. In 2014, I helped create and sell The Right Detox. This was a bogus detoxification program that purported to improve anyone’s well-being and perhaps, cure disease. I was the face of the scam. I launched The Right Detox at a spring-time women’s health expo in Tucson, Arizona.

This article, written by Britt Hermes, a Naturopath, argues that all forms of detox are scams. We agree.

Read the complete article at Naturopathic Diaries

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“Detox”: Ritual purification masquerading as medicine and wellness – Detox is a Scam

By on 3 February, 2017 in Body Detox, Herbex
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Posted 03 February 2017

If the “central dogma” of alternative medicine is that wishing makes it so, one of the most important of the other organizing dogmas of alternative medicine is that “toxins,” whether they come from inside or outside, are making us sick and that we can’t be healthy until we “detoxify.” This is far more a religious belief than a science-based one.

I hate this analogy. The body is not a car; it is orders of magnitude more complex than a car. More importantly, a car is not designed to fix itself or replenish its own fluids. In contrast, the human body has evolved over billions of years, all the way back to the simplest one cell organisms, to be self-sustaining and self-“detoxifying,” needing little more than adequate nutrition (fuel), water, and activity to maintain itself. Yet quacks like Bollinger often make this analogy, selling “detox” pseudoscience as
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The detox scam

By on 5 January, 2017 in Body Detox, Detox pearls, Homemark
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Posted 05 January 2017

An excellent article published on Science Based Medicine explaining why ‘detoxing’ is a scam.

It seems about once a year we remind our readers that detox is a scam. The basic idea is that modern life results in the accumulation of “toxins” in your body, and every now and then you should have a tune up by flushing those toxins out. The specific toxins are never mentioned. There is also no basic science reason or clinical evidence to support the notion that the methods recommended actually remove any specific toxins from the body.
The term “detox,” however, has been hijacked for clever marketing of worthless products and treatments. Like much of what happens under the umbrella of so-called alternative medicine, a successful marketing slogan is more important than science or evidence. “Detox” is now frequently attached to many dubious treatments as a handwaving explanation for
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