Posted 02 September 2015
The Emotional Freedom Technique, or EFT, is claimed by providers to be a “psychological acupressure technique” used to “optimize your emotional health”, or as claimed by Cathie van Rooyen on her South African website, “Classed under the banner of Energy Healing, EFT is the strangest, simplest way to get rid of negative habits, thoughts and feelings forever! Based on the ancient principles of acupuncture, EFT is a simple tapping procedure that gently realigns the body’s energy system, without the discomfort of needles.”
What is the evidence for these claims?
This was tested in a complaint laid with the UK ASA against similar claims on a UK website. Not surprisingly, the owner could not furnish any evidence that this “technique” was able to fulfil the claims except based on her ‘belief’ and ‘anecdotal’ evidence.