Advertising Standards Authority – proposal to become Advertising Ombudsman

Posted 06 September 2016

Mr. Ebrahim Mohamed, the Commissioner of the National Consumer Commission (NCC), has published a proposed industry code and ombudsman scheme for the Advertising Standards Authority of South Africa (ASA) for  public comment in terms of section 82(3)(a) of the Consumer Protection Act 68 of 2008(Act No. 68 of 2008).

The Code specifically deals with the resolution of complaints of prohibited conduct and the failure to comply with required conduct in respect of advertising and marketing of goods and services to consumers as provided for and envisaged by and within the scope of the Act.

The code incorporate the recognition of an ombudsman scheme for alternative dispute resolution of complaints. In accordance with section 82(3)(a) and (b) of the Act No. 68 of 2008, the National Consumer Commission is required to publish the proposed industry code for  public comment and consider any submissions made during the public  comment period.

The National Consumer Commission is also required to consult with the relevant industry and relevant accredited consumer protection groups. The Commission is empowered to revise the proposed industry code and then make recommendations to the Minister of Trade and Industry for accreditation of the industry codes and the ombudsman scheme.

The general public, industry groups and any other interested party is accordingly invited to submit written comments, quoting the following reference number (NCC/GN/ASASA2/16) to: The National Commissioner, National Consumer Commission c/o Mr- Jeremiah Modiba, 8th Bauhinia Street, Building No. 12, Berkley Office Park, Techno Park Centurion 0157 or email:

The commentary period will run for sixty (60) business days effective from the date of publication (26 July 2016).

The document can be downloaded from the government website or from CamCheck.

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