Archive | Cryotherapy

Freeze yourself into good health: SA’s first ‘cryosauna’ open for business

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Posted 20 December 2015

The Sunday Times published a story on CryoLiving in Cape Town, the first company in South Africa to offer cryotherapy. The owner, Eugene Pienaar claims “[T]he cold is said to stimulate the release of “happy hormones”, cortisone and natural morphine, creating an anti-inflammatory and pain-killing response.” The cost is R495 for up to three minutes of “whole-body cryotherapy”. The article also points out that a Forbes article, titled What Are The Cold, Hard Facts On Cryotherapy?“, noted: “Without nearly enough scientific evidence, the US Food and Drug Administration has not yet approved whole body cryotherapy as a medical treatment.”

Forbes Magazine continues: “A closer look shows that many of these claims are not yet grounded in credible scientific evidence. For example, there is no real scientific support that WBC [whole body cryotherapy] is effective as a weight loss or obesity prevention measure”, and Read the rest

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