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Aminoliq – still no evidence it works

Posted 01 April 2014

The claims for Aminoliq has previously been ruled against by the ASA for the company could not prove that the product could really do as claimed. Despite an assurance from the owner, Norman Fells, that he would no longer make the claims, the company has recently produced a number of variants and started making unsubstantiated claims again. Can one not trust Norman Fells? Worse, Norman is treasurer of the HPA (Health Products Association of South Africa). Oops!!

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April 1st, 2014 | Tags: , | Category: ASA (SA) Rulings | 2 comments

ASA Breach Ruling: Aminoliq

Posted 21 October 2011

In Aminoliq / H A Steinman / 16595 (24 February 2011) the Directorate accepted the respondent’s voluntary undertaking to withdraw or amend its advertising in a manner that addresses the concerns raised by the complainant. The undertaking was accepted for the respondent’s advertising on its website www.prohealth.co.za, which stated, inter alia, the following: “Aminoliq contains the specialised ingredients, Choline and Inositol. Together they are effective in metabolising fat. Inositol is also an active factor of the B-Complex vitamins. Amino acids are included in this formula to improve muscle definition, i.e. body shape. Aminoliq promotes the utilization of fats & carbohydrates in the body. The net result is that excess fat is more readily burned resulting in a leaner & more defined body. Amino acids are utilised to rebuild muscle & body tissue. Vitamin B complex aids in the digestive process. Vitamin C aids in the formation … Read the rest

October 21st, 2011 | Tags: , | Category: ASA (SA) Rulings | Leave a comment

Aminoliq – ASA ruling

Posted 25 February 2011

A consumer complaint was laid against Aminoliq’s advertising (weight-loss) on its website www.prohealth.co.za, which states, inter alia, the following: “Aminoliq contains the specialised ingredients, Choline and Inositol. Together they are effective in metabolising fat. Inositol is also an active factor of the B-Complex vitamins. Amino acids are included in this formula to improve muscle definition, i.e. body shape. Aminoliq promotes the utilization of fats & carbohydrates in the body. The net result is that excess fat is more readily burned resulting in a leaner & more defined body. Amino acids are utilised to rebuild muscle & body tissue. Vitamin B complex aids in the digestive process. Vitamin C aids in the formation of collagen and inter cellular material”. The complainant added that the radio commercial heard on 5FM contains similar claims with regard to the ability to burn fat. The complainant submitted that these claims … Read the rest

February 25th, 2011 | Tags: , , | Category: ASA (SA) Rulings | 5 comments