Posted 30 August 2018
From ScienceAlert written by Mike McRae 16 May 2018
No longer satisfied with injecting it into tired-looking, wrinkled skin, an increasing number of people are buying collagen in a powdered form to chow down as the newest fad in superfoods.
For a while it’s been popular in the form of a ‘paleo diet’ meal, bone broth. But now we’re starting to see desiccated connective tissue as an ingredient in snacks and drinks.
This isn’t small beans either. There are roughly 300 products on the market advertising collagen additives, with sales estimated to have reached US$60 million over the past year.