Harsh, but deserved ASA-Solal ruling

Posted 19 October 2011

This is a devastating ruling against Solal / Solal Technologies. I think it speaks for itself. 

“A cursory glance over rulings issued in relation to the respondent’s advertising suggests that the respondent has deliberately adopted an adversarial approach, and intentionally attempts to frustrate the process by harping on technical, interpretive issues, often jumping to conclusions, accusing the ASA of colluding or having “secret communications” with certain entities, and oftentimes threatening to litigate against the ASA and complainants.”

[gn_note color=”#fef1be”]Solal Technologies / HA Steinman / 17588
Ruling of the : ASA Directorate

In the matter between:
Dr Harris Steinman          Complainant(s)/Appellant(s)
Solal Technologies (Pty) Ltd        Respondent[/gn_note]

19 Oct 2011 

 Dr Steinman lodged a consumer complaint against a print advertisement for Solal’s range of “FUNCTIONAL SUPERFOODS”, which appeared in the Durban Murcury during March 2011. 

The advertisement is headed “Too much sugar may accumulate fat and Read the rest

3 comments to Harsh, but deserved ASA-Solal ruling

  • Kevin Charleston

    Congratulations Harris.  
    I am pleased to see the Directorate taking its gloves off.  About time.   
    Solal has persisted for too long in not playing the ball, choosing rather to shoot the complainants, the referees and blasting away at the pitch.  Those actions are coming home to bite them.  
    what appears to be an attempt to frustrate the process, rather than take the Directorate into its confidence and simply argue the merits of its advertising

  • Rob Paige

    Another government bully agency taking advantage of a private company. Disgusting!

  • Harris

    Could you please elaborate?

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