Posted 19 October 2011
This is a devastating ruling against Solal / Solal Technologies. I think it speaks for itself.
“A cursory glance over rulings issued in relation to the respondent’s advertising suggests that the respondent has deliberately adopted an adversarial approach, and intentionally attempts to frustrate the process by harping on technical, interpretive issues, often jumping to conclusions, accusing the ASA of colluding or having “secret communications” with certain entities, and oftentimes threatening to litigate against the ASA and complainants.”
[gn_note color=”#fef1be”]Solal Technologies / HA Steinman / 17588
Ruling of the : ASA Directorate
In the matter between:
Dr Harris Steinman Complainant(s)/Appellant(s)
Solal Technologies (Pty) Ltd Respondent[/gn_note]
19 Oct 2011
http://www.asasa.org.za/ResultDetail.aspx?Ruling=5791
Dr Steinman lodged a consumer complaint against a print advertisement for Solal’s range of “FUNCTIONAL SUPERFOODS”, which appeared in the Durban Murcury during March 2011.
The advertisement is headed “Too much sugar may accumulate fat and … Read the rest
Congratulations Harris.
I am pleased to see the Directorate taking its gloves off. About time.
Solal has persisted for too long in not playing the ball, choosing rather to shoot the complainants, the referees and blasting away at the pitch. Those actions are coming home to bite them.
Another government bully agency taking advantage of a private company. Disgusting!
@Rob
Could you please elaborate?