USN Phedra-Cut Hardcore – ASA Ruling

Posted 10 June 2013

This is a convoluted ruling and essentially consist of two aspects:

1. A new complaint ruling by the ASA against USN Phedra-Cut Hardcore, and

2. An appeal by USN against sanctions being instituted against USN.

Difficulty to exactly fathom out the result of the appeal – appears that the Appeal committee accepted that USN should have been consulted prior to sanctions being instituted, but nonetheless will impose sanctions but first requesting from USN what sanctions they feel are appropriate!

USN Phedra-Cut Hardcore / HA Steinman / 20411 (ASC)
Ruling of the : Advertising Standards Committee
In the matter between:
Dr Harris Steinman Complainant(s)/Appellant(s)
Ultimate Sports Nutrition (Pty) Ltd Respondent

05 Jun 2013

Dr Steinman lodged a consumer complaint against claims appearing on the respondent’s packaging for its “PHEDRA-CUT HARDCORE AGGRESSIVE WEIGHT CONTROL AGENT”.

The packaging carries a sub-heading “MAXIMUM DURATION” and claims that the product Read the rest

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