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Herbex Booster Eat Less- No proof that it works

Posted 14 May 2013

A consumer pointed out to the ASA that there is zero proof that the ingredients or the product as a whole, can fulfill the claims being made for this product, that is, to result in you eating less. All the scientific databases as well as natural or complementary medicine databases were searched and no proof was found to support any of the claims. Herbex were able to offer an “opinion” but no proof and the ASA ruled against the product’s claims as well as name.  

Herbex Booster Eat Less / HA Steinman / 20994 Ruling of the : ASA Directorate In the matter between: Dr Harris Steinman Complainant(s)/Appellant(s) Herbex (Pty) Ltd Respondent

03 May 2013

http://www.asasa.org.za/ResultDetail.aspx?Ruling=6544

03 May 2013

Dr Steinman lodged a consumer complaint against the respondent’s advertising for Herbex’s “Booster Eat Less” product that appeared on its website www.herbexhealth.com.

The advertisement states, inter alia, Read the rest

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