Homemark admits its zappers’ lights don’t kill mozzies

Posted 08 March 2024

By Georgina Crouth

Daily Maverick

The company, which has been hauled before the advertising authorities repeatedly for false advertising, says zappers lure mozzies into a trap, which then kills them. But UV light alone doesn’t work.

Ever bought a UV-light mosquito zapper and wondered why it wasn’t zapping dead legions of the little buggers?Chris van Eeden is likely to be one of many consumers duped into buying the devices to kill mosquitoes. Peaved because his didn’t work, he took his complaint about a Homemark television advertisement for a “killer” electric mosquito USB lamp – that is claimed to electrocute the flying parasites – to the Advertising Regulatory Board (ARB).

The 30-second advert describes the device as a USB-powered mosquito killer that is “chemical-free and safe for loved ones and pets”.

“The energy-efficient ultraviolet light helps to lure the mosquitoes and other flying pests closer to the

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Detoxifier, my foot! No proof that pads remove toxins, says advertising regulator

Posted 13 April 2023

Homemark continues to scam consumers selling unproven products, and products known to be scams. Like their Remedy Health Detox Foot Pads.

A complaint was laid with the Advertising Regulatory Board, and here is an article, behind a paywall, on this.

TV stations ordered to discontinue ‘misleading’ adverts for foot pads claimed to detoxify the body while user is asleep

03 April 2023 – 20:27 BY GILL GIFFORD
A Homemark television advert promoting Remedy Health Detox Foot Pads has been found to be in breach of the Advertising Code by the Advertising Regulatory Board, which has advised broadcasters to stop flighting it. .. TimesLive
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The Truth About Waist Trainers

Posted 13 April 2023

Homemark advertises on TV a similar item as described in this New York Times article, e.g., Neotex Hot Shaper Power Belt, Igia Cellulite Waist Band.

The author of the article speaks to a number of experts to find out whether these products are scams, or can be of some benefit.

Some claim the corset-like garments help wearers slim their midsections. Here’s what the experts say.

New York Times

Corsets are back. In reality, they never left.

Since time immemorial, women have been sold products to narrow their midsections and flatten their bellies. In the United States, whalebone stays of the 18th and 19th centuries gave way to tight-cinch girdles under 1950s flounce.

Now, the lucrative shapewear industry and celebrity influencers have pitched certain stomach-squishing products as more than just strategies for smoothing special outfits.

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Homemark Remedy Health Detox Foot Pads – ARB Ruling

Posted 04 April 2023

The Directorate of the Advertising Regulatory Board has been called upon to consider a consumer complaint against a Homemark television commercial promoting the Remedy Health Detox Foot Pads.

In fact, Homemark has been marketing this scam product for years, and keep on re-advertising the same product using the same TV advert. Shame on Homemark, shame on DSTV Multichoice for accepting the advert in spite of previous ASA and ARB rulings.


Complainant: Bernhardt Meyer
Advertiser: Homemark (Pty) Ltd
Consumer/Competitor: Consumer
File reference: 2513 – Homemark Remedy Health Detox Pads –Meyer
Outcome: Upheld

Date: 24 March 2023

The Directorate of the Advertising Regulatory Board has been called upon to consider a consumer complaint against a Homemark television commercial promoting the Remedy Health Detox Foot Pads. The commercial was flighted on the Kynet Channel 144 on Dstv on the 2nd of February 2023.… Read the rest

Homemark Igia Fat Blaster – ARB Ruling

Posted 07 September 2022

Homemark makes the following claims for this product:

  • “blasts away unwanted fat, smooth and softens the appearance of orange peel skin, and improves circulation”;
  • The name “Fat Blaster”;
  • “improved circulation and daily massage is proven to assist with the reduction of cellulite and orange peel skin”.

A complainant argued that these claims are false and highly unlikely. He is unable to find any evidence that this device, or a similar device, is able to satisfy the claims being made. Therefore, without evidence, the claims are unproven and will dupe the ordinary consumer into purchasing a likely useless product.


Complainant: Dr Harris Steinman
Advertiser: Homemark (Pty) Ltd
Consumer/Competitor: Consumer
File reference: 2117 – Homemark Igia Fat Blaster – Dr Harris Steinman
Outcome: Upheld

Date: 2 September 2022

The Directorate of the Advertising Regulatory Board has been called upon to consider a … Read the rest

Homemark Milex Jump Start Juicer – ARB ruling

Posted 10 May 2022

This product claims in a Carte Blanche advert that it would allow users to “Lose the weight you’ve always wanted to lose, in only seven short days, without ever stepping foot in a gym …” It adds that this “… Jump Start seven-day programme is super-fast weight loss to flush out stored toxins, and once you remove these toxins the fat is released from your body in a quick, yet safe manner”. It also features the following “Before” and “After” photos of people purported to have lost weight using this programme.

The Complainant submitted that there is insufficient evidence to support reliance on juice- based diets, that research from trusted sources have linked liquid diets to an increased risk of eating disorders and health complications, and that people should only undertake liquid based diets under close medical supervision.

The Complainant added that there was no evidence … Read the rest

“Detox” tea buyers to receive refunds

Posted 02 March 2022

The Federal Trade Commission (FTC) is sending checks totaling more than $930,000 to more than 20,000 consumers who bought deceptively marketed Teami teas. The FTC sued Teami, LLC and its owners in March 2020, alleging that the company made bogus health claims and paid for endorsements from well-known social media influencers who did not adequately disclose that they were being paid to promote the products.

The company claimed without reliable scientific evidence that the Teami 30-Day Detox Pack would help consumers lose weight, and that its other teas would fight cancer, clear clogged arteries, decrease migraines, treat and prevent flus, and treat colds.
Reference: FTC returns more than $930,000 to consumers who bought Teami’s deceptively advertised teas. FTC press release, Feb 22, 2022

In March 2020, the FTC also sent letters warning the ten influencers of the need to make proper disclosures.

Source: Consumer … Read the rest

Homemark  Anti-Anxiety  Weighted  Blanket – ARB Ruling

Posted 09 February 2021

A complaint was laid with the ARB (Advertising Regulatory Board) regarding Homemark’s claims for their ‘Weighted Blanket’, which claimed among other, “It is useful for anxiety and stress”, “Creates a focus on ADHD”, “Alleviates restless leg syndrome”, “Enhances sleep quality”, “It helps you stay asleep at night”. The complainant argued that these claims are not supported by evidence and therefore dupe consumers into spending around R800 for a product with no evidence of being able to help.

Here is the ARB ruling


Complainant: Dr Harris Steinman
Advertiser: Homemark (Pty) Ltd
Consumer/Competitor: Consumer
File reference: 1093  –  Homemark  Anti-Anxiety  Weighted  Blanket  – Dr Harris Steinman

Outcome: Upheld

Date: 15 January 2021

The Directorate of the Advertising Regulatory Board has been called on to consider a complaint by Dr Harris Steinman against Homemark’s online advertising promoting its “Anti Anxiety Weighted Blanket”. The … Read the rest

Consumer Watch: Advertising board takes issue with Weighted Blanket claims

Posted 20 January 2021

By Georgina Crouth  Jan 18, 2021

Johannesburg – Stress and anxiety wearing you down? Then a weighted or gravity blanket is all you need to count sheep in no time. Because let’s be honest: Who sleeps well during a pandemic?

If you believe the marketing hype around them, weighted blankets are the newest, bestest thing in home treatments for anxiety, PTSD, colic, and even autism. Said to improve the mood as well as calm a restless body and mind, the blankets – weighted with a filling of micro beads – have been selling like hotcakes for years, at a starting price of around R799 each.

Punted as being medically approved, the health care claims suggest deep pressure stimulation helps relax and soothe the body. But the jury’s still out on their efficacy.

Nothing though escapes the sharp eye of consumer activist, Dr Harris Steinman. He

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New advertising authority takes firm stand against quackery

Posted 14 December 2020


Board says it will rule even on advertising claims by companies that are not members

The Advertising Regulatory Board (ARB) has made it clear that it will rule against companies that make unproven medical claims, even if those companies are not members of the ARB.

ARB is a self-regulating authority, and its members join it voluntarily. There has been an ongoing debate dating back to the ARB’s predecessor, the Advertising Standards Authority (ASA), as to whether it can make rulings about the adverts of non-members.

The ARB replaced the Advertising Standards Authority (ASA) after the latter went into liquidation in 2018.

The ARB has in recent months ruled that members should remove advertisements by three companies claiming the medical efficacy of their products. All three advertisements were broadcast on M-Net during the evening. M-Net is a member of the Read the rest