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Hoodia Slender Gel

Posted 29 June 2009

A complaint of breach against the previous ASA ruling was laid with the ASA against this product.  To reiterate, there is simply no evidence that any of the ingredients in this product, when taken orally, can fulfil any of the claims being made for the product, and the chance that it therefore works via skin absorbption is simply ridiculous.

The ASA ruled against the product as there is no evidence that the product works, yet the ASA somehow has allowed this company to claim: “all claims for efficacy of Hoodia Slender Gel are based on consumer survey data. This product is not intended to treat, diagonose or cure any disease.” This is simply bizarre!

The ASA code states  very clearly in Clause 4.1 of Section II of the ASA’s Code states “Before advertising is published, advertisers shall hold in their possession documentary evidence as set out Read the rest

2 comments to Hoodia Slender Gel

  • jane

    I have read through all of this carefully.  I bought the gel in question a few weeks ago at the Women's Show, without any prior exposure to advertising.  I was fairly sceptical and intended to investigate further on the internet but didn't get around to doing that until now.  In the meantime, I used the product.  Tonight, I reviewed the google search results and ignored all advertising promoting the product, as that would be biased and read only the more 'neutral' information I could find on Wikipedia which mentioned that a large pharmaceutical company had spent 20 million on research and then abandoned the product due to it 'not meeting their strict standards of efficacy and safety'.  This alarms me – nowhere can I find exactly what their research findings were and surely if they spent that much they could enlighten the consumer as to what the safety issues are!  Or do they possibly not care about the health of consumers if it is not one of their products?  Then I read all of this and honestly if the efficacy is not qualified by any other than previous consumers this doesn't bother me too much.  I am far more concerned about safety than efficacy!  Besides, and this is the big surprise – it has already worked in the few short weeks since I started using it!  So efficacy is, in my personal experience, not in question.  And if safety isn't a concern then I'm a very happy consumer for being 'mislead'.  But what if safety is a concern?  I am honestly not interested in how the 'competition' feels about ASA rulings – I am only concerned about my health.  Since the complaint was not brought to the ASA by a consumer, but by someone who probably sells a different weight loss solution, I feel the whole point of protecting consumer health has been missed and would still like to know what, if any, safety issues were uncovered in the scientific research that has been done to date!

  • Harris

    Hi Jane, I laid the complaint with the ASA. I am a medical doctor. I can say with absolute certainty that there is to date no evidence that Hoodia is safe or unsafe. I am informed by Unilever reports that after spending 20 Million Euro on bringing hoodia products to market, that they stopped the process because the positive effects were minimal, and the side effects unacceptable. Harris

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