Herbex UltraSlim: Advertising Regulatory Board ruling

Posted 14 May 2021

In November 2020, the Advertising Regulatory Board ruled against the claims being made by Herbex UltraSlim preventing further advertising of this product on DSTV and elsewhere. The complainant argued that there is zero evidence to show that this product has any effect on weight-loss, or any of the other claims being made for the product.

Herbex has now appealed this ruling, supplying a ‘dossier’ compiled by Dr Craig Wright, a homeopath and herbal practitioner. The original complainant argued that the dossier still did not substantiate the claims for the product. The ABR agreed.

Herewith the ruling:

Decision of the Advertising Regulatory Board

Complainant: Dr Harris Steinman
Advertiser: Newgroup (Pty) Ltd
Consumer/Competitor: Consumer
File reference: 1055 – Herbex Ultraslim – Dr Harris Steinman
Outcome: New substantiation partially accepted

Date :13 May 2021

The Directorate of the Advertising Regulatory Board has been called upon to consider new substantiation … Read the rest

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