Archive | Nivea

Nutraceuticals and skin appearance: Is there any evidence to support the claims?

Continue Reading 0

Posted 15 February 2018

“The rise of the nutraceutical market, specifically oral nutrition supplements claiming to improve skin appearance, is striking. This paper aims to examine the published scientific evidence for beneficial effects of nutraceuticals on skin appearance. An overview of skin physiology and intrinsic and extrinsic ageing is provided which underlies the potential physiological processes nutraceuticals purport to counter”.

“Current evidence for those without existing authorised claims (e.g. green tea extract, pomegranate extract, carotenoids, evening primrose oil, borage oil, fish oil, collagen and co-enzyme Q10) is reviewed, focussing primarily on evidence from randomised controlled trials where available, in relation to skin parameters including wrinkles and hydration”. 

“To date, the evidence for many ingredients in relation to skin appearance is limited, not sufficiently robust and/or inconsistent. Although there are a small number of human studies suggesting a potential benefit and some plausible biological mechanisms, much of the evidence Read the rest

Continue Reading 0

Nivea My Silhouette Gel Cream – ASA Ruling

Continue Reading 0

Posted 08 September 2011

This is not the first time that Nivea has had an adverse ruling against the claims for their product. The ASA has previously ruled against Nivea Goodbye Cellulite, and the UK ASA against Nivea DNAge Cell Renewal Day Cream. One would have thought that such an "esteemed" company would stop making unsubstantiable claims or learn from previous mistakes.  In this instance, this ruling followed a complaint that noted that the  USA Federal Trade Commission recently found the Beiersdorf Inc guilty of deceptive advertising, fining it $900 000. This finding related to the exact same product. I would have expected a company with any credibility to therefore remove similar claims from the same product being sold in other parts of the world, and not only respond when a consumer takes issue with the claims.  Mostly, one would hope that such a company would stop trying to … Read the rest

Continue Reading 0

UK ASA ruling: Nivea DNAge Cell Renewal Day Cream

Continue Reading 1

A magazine ad, for Nivea DNAge Cell Renewal Day Cream, claimed, among other, that the product will result in "firmer skin" and "DNAGE CELL RENEWAL", a product "which boosts surface skin cell renewal leaving you with noticeably firmer looking skin." 

 A consumer laid a complaint with the UK ASA arguing that the claims were misleading, "because it failed to make clear that the cream may only have a temporary, visible effect on the skin", and the product name "DNAGE CELL RENEWAL" misleadingly implied that the product could in some way regenerate cells".

The UK ASA agreed, ruling in favour of the complainant (but not completely).

Read the rest
Continue Reading 1