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Nivea Luminous 630 – ARB Ruling

Posted 24 June 2021

A consumer complaint was laid with the Advertising Regulatory Bureau against the advertising of Nivea “Perfect & Radiant Luminous630 Anti Dark Marks Serum”.

The complainant submitted that he contacted Nivea and asked for evidence of these “extraordinary” claims. Nivea was unwilling to provide any evidence, citing reasons of confidentiality, but assured him that “… the study was conducted in compliance with the necessary international and local standards applicable”.

The complainant therefore turned to the ARB arguing that without evidence, the claims cannot be justified.

Nivea supplied evidence.

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Decision of the Advertising Regulatory Board

Complainant: Dr Harris Steinman
Advertiser: Beiersdorf Consumer Products (Pty) Ltd
Consumer/Competitor :Consumer
File reference: 1472 – Nivea Luminous 630 – Dr Harris Steinman
Outcome: Dismissed

Date: 24 June 2021

The Directorate of the Advertising Regulatory Board has been called upon to consider a consumer complaint against advertising promoting the Advertiser’s … Read the rest

June 24th, 2021 | Tags: , , | Category: ARB Rulings, Nivea | Leave a comment

When consumer experience wildly differs from ‘market research’, apply truth serum

Posted 17 May 2021

What test panels say about a product is often not an accurate reflection of how it is perceived and received by customers

Wendy Knowler – Consumer Journalist

TimesLive 16 May 2021

Remember when Unilever scrapped its traditional Sunlight dishwashing liquid bottle and replaced it with an upside-down one with a nozzle that dispensed a specific amount of the green stuff?

It was back in 2004, and I remember it well, mainly because there was huge public outcry about it – consumers hated not being able to control the amount dispensed, some said it leaked, and many complained that as it emptied it became very hard to squeeze.

The manufacturer relented and brought the old bottle back.

I mention this detergent packaging fail because Unilever said that before its launch extensive market research had revealed that South Africans absolutely loved that upside-down bottle.

Right. How many people
… Read the rest
May 17th, 2021 | Tags: , , , | Category: Nivea | Leave a comment

Nutraceuticals and skin appearance: Is there any evidence to support the claims?

Posted 15 February 2018

“The rise of the nutraceutical market, specifically oral nutrition supplements claiming to improve skin appearance, is striking. This paper aims to examine the published scientific evidence for beneficial effects of nutraceuticals on skin appearance. An overview of skin physiology and intrinsic and extrinsic ageing is provided which underlies the potential physiological processes nutraceuticals purport to counter”.

“Current evidence for those without existing authorised claims (e.g. green tea extract, pomegranate extract, carotenoids, evening primrose oil, borage oil, fish oil, collagen and co-enzyme Q10) is reviewed, focussing primarily on evidence from randomised controlled trials where available, in relation to skin parameters including wrinkles and hydration”. 

“To date, the evidence for many ingredients in relation to skin appearance is limited, not sufficiently robust and/or inconsistent. Although there are a small number of human studies suggesting a potential benefit and some plausible biological mechanisms, much of the evidence … Read the rest

February 15th, 2018 | Tags: , , , , , , , , | Category: Anti-Aging, Cocoa Butter, Coty, L'Occitane, Nivea | Leave a comment

Nivea My Silhouette Gel Cream – ASA Ruling

Posted 08 September 2011

This is not the first time that Nivea has had an adverse ruling against the claims for their product. The ASA has previously ruled against Nivea Goodbye Cellulite, and the UK ASA against Nivea DNAge Cell Renewal Day Cream. One would have thought that such an "esteemed" company would stop making unsubstantiable claims or learn from previous mistakes.  In this instance, this ruling followed a complaint that noted that the  USA Federal Trade Commission recently found the Beiersdorf Inc guilty of deceptive advertising, fining it $900 000. This finding related to the exact same product. I would have expected a company with any credibility to therefore remove similar claims from the same product being sold in other parts of the world, and not only respond when a consumer takes issue with the claims.  Mostly, one would hope that such a company would stop trying to … Read the rest

September 7th, 2011 | Tags: | Category: Nivea | Leave a comment

UK ASA ruling: Nivea DNAge Cell Renewal Day Cream

A magazine ad, for Nivea DNAge Cell Renewal Day Cream, claimed, among other, that the product will result in "firmer skin" and "DNAGE CELL RENEWAL", a product "which boosts surface skin cell renewal leaving you with noticeably firmer looking skin." 

 A consumer laid a complaint with the UK ASA arguing that the claims were misleading, "because it failed to make clear that the cream may only have a temporary, visible effect on the skin", and the product name "DNAGE CELL RENEWAL" misleadingly implied that the product could in some way regenerate cells".

The UK ASA agreed, ruling in favour of the complainant (but not completely).

… Read the rest
August 26th, 2009 | Tags: , , | Category: ASA (UK) Rulings, Nivea | One comment