Posted 19 June 2017
It has been six weeks or since you last heard from us on the predicament of the ASA in South Africa. Recently, their new acting CEO – Gail Schimmel – took time out to speak with Afro-IP on developments. Upbeat and positive, Gail is addressing the main issues raised in the Business Rescue
Report as follows:
Short Term Funding
The ASA is calling on every single player in this industry – every agency, every marketer, every advertiser, every media owner and the lawyers – to pre-pay ONE ASA filing fee (R24 396 including VAT).
The article states:
“To address concerns over jurisdiction highlighted in the Herbex case (which the ASA currently appealing) Gail aims to address these in its memberships contracts which is consistent with the recommendation in the Business Rescue Report. This means that where mainstream associations are involved, it could address the problem if contractual obligations are adopted and enforced by them as part of their membership with the ASA“.
Does this suggest that if a company selling scams does not wish to participate with this process, that the ASA are unable to assess or regulate that company’s advertising claims?
Continue reading at Afro-IP