Posted 6 May 2011
The South African Sugar Association (“SASA”) lodged a complaint with the ASA against Solal’s Naturally Sweet product in 2009. The advertisement was headed, “Too much sugar or artificial sweeteners can cause cancer.” On 01 Dec 2009, the ASA ruled against Solal. Solal appealed and on the 17 May 2010, the ASA accepting the substantiation of the claims by Mr Rael Koping (a dietitian), ruling in favour of Solal. SASA requested arbitration but Solal argued the product had been sold to another company (also Solal owned). So SASA put in a new complaint against the advertising claims for this product now under the auspices of the “new” Solal company.
First ruling (opens in new window)
Second ruling (opens in new window)
The ASA have ruled against Solal. See the full ruling below.
Ruling of the : ASA Directorate
In the matter … Read the rest