UK ASA Ruling: Abtronic X2 / Thane Direct

As usual, claims for electronic muscle stimulation (EMS) devices, which claim to result in a great muscles and toned body, build muscles, six-packs, etc, are no more than unsubstantiated claims, and in most case mostly scams. Here is a recent UK ASA decision against one of these devices, the Abtronic X2

Read the rest