A complaint was laid with the ASA that Hoodia Slender Gel had continued to make misleading, unsubstantiated claims regarding the efficacy of this product – the complaint pointed out that there is NO evidence that this product works at all. The ASA agreed and ruled against respondent.
| Hoodia Slender Gel / HA Steinman / 12857 | |
| Ruling of the : ASA Directorate | |
| In the matter between: | |
| Dr Harris Steinman | Complainant(s)/Appellant(s) |
| Planet Hoodia cc | Respondent |
02 Nov 2009
http://www.asasa.org.za/ResultDetail.aspx?Ruling=4894
BACKGROUND In a ruling dated 9 September 2009, the Directorate ruled that the respondent was in breach of its earlier ruling dated 2 February 2009, as claims similar to those originally ruled on were still made on window displays, inter alia, at the Waterfront Pharmacy. The complainant and the respondent were afforded an opportunity to comment on whether or not sanctions in terms of Clause 14 of the Procedural Guide were appropriate.
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