ASA ruling: Hoodia Slender Gel

A complaint was laid with the ASA that Hoodia Slender Gel had continued to make misleading, unsubstantiated claims regarding the efficacy of this product – the complaint pointed out that there is NO evidence that this product works at all. The ASA agreed and ruled against respondent.

Hoodia Slender Gel / HA Steinman / 12857
Ruling of the : ASA Directorate
In the matter between:
Dr Harris SteinmanComplainant(s)/Appellant(s)
Planet Hoodia ccRespondent

02 Nov 2009

BACKGROUND In a ruling dated 9 September 2009, the Directorate ruled that the respondent was in breach of its earlier ruling dated 2 February 2009, as claims similar to those originally ruled on were still made on window displays, inter alia, at the Waterfront Pharmacy. The complainant and the respondent were afforded an opportunity to comment on whether or not sanctions in terms of Clause 14 of the Procedural Guide were appropriate.

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