|Can you believe the ethics (or morals) of this company? The name of the product, first launched as Hoodia Slender Gel, was ruled against by the ASA for there was no|
proof that the product works, therefore the term “Hoodia” was misleading. The company then changed the name of the product to Slender Gel / Slender Max. Following a subsequent complaint that the term “slender” was misleading for there was no proof that the product could result in weight loss, the ASA agreed and the company had to abandon the name “slender”. So what to do? Well, change your name to Hoodia Gel! I see another complaint to the ASA coming!
The point is made in other posts on this product, that simply, there is no proof that taking hoodia orally results in any appetite suppression or weight loss, and as so few ingredients are absorbed through the skin, that making a bold and bizarre claim that hoodia will be absorbed through the skin without proof, and then to extrapolate untested claims from oral use of hoodia, is tantamount to fraud.
Of course we tend to focus on the company and forget that individuals are responsible for the decisions being made. Who are the owners of this company/range of products? According to CIPRO – Christopher and Jasmine Grindlay of Llandudno.