Posted 25 March 2015
Jasmine and Chris Grindlay of Slimbetti have been promoting their Hoodia Gel scam product in South Africa and simply ignoring ASA rulings. Other countries have had similar problems although in many this scam has disappeared off the market.
I have recently come across this article titled “The Controversial Advertising case: Weight-Loss Product— Hoodia” – “Marketing advertising and public policy” published December 19, 2011.
The article makes the point:
“Hoodia was one of the weight loss products that was advertised as a natural and effective remedy by Nutraceuticals International and Stella Labs. Nutraceuticals International and Stella Labs are the suppliers of the ingredient Hoodia gordonii (hoodia), and they claim that consumers are able to lose weight and suppress appetites by using hoodia, which is found in Southern Africa. However, the Federal Trade Commission (FTC), as a significant regulatory agency in preventing unfair methods of competition and unfair or deceptive acts or practices in the marketplace for the protection of consumers, charged both companies with false and deceptive advertising in violation of Section 5 and 12 of the FTC Act.”
“The hoodia product is one of the examples that demonstrates consumers are easily misled by unproven or worthless weight loss product through false and deceptive acts or practices. Being accused by the FTC, New Jersey-based Stella Labs and Delaware-based Nutraceuticals International were banned from making any weight loss claims related to food, drugs, and dietary supplements. Also, the final settlement imposed multi-millon fines on the two companies. This case is witness to the FTC‟s ongoing efforts to impede bogus health claims.”