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Phyto-Force Milk Thistle Tincture – ASA ruling

Posted 20 February 2013

A consumer laid a complaint against an advertisement headed: “LOOK AFTER YOUR LIVER MILK THISTLE TINCTURE”, which made a number of health claims including “Helps to protect the liver from damaging free radicals” and “helps to protect the liver from toxins of alcohol and drugs including damaging prescription drugs.” 

The complainant submitted that, among other, that milk thistle is a schedule 3 substance, meaning that it can only be obtained on prescription and that it is illegal to advertise it to persons other than medical practitioners.

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