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ASA Ruling: Slender Gel breach

“During March 2010, the complainant lodged a breach allegation regarding the respondent’s website, www.planethoodia.co.za and a print advertisement that appeared in the Sunday Times magazine of 7 March 2010. It submitted that the respondent continues to make unsubstantiated weight-loss claims and it still uses the name “Slender” for its products. The advertisement appearing in the Sunday Times promoted the respondent’s “Slender MAX” product.”

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SLENDER GEL / DR H STEINMAN / 14795
Ruling of the : ASA Directorate
In the matter between:
DR HARRIS STEINMANComplainant(s)/Appellant(s)
PLANET HOODIA CCRespondent

 

12 May 2010

http://www.asasa.org.za/ResultDetail.aspx?Ruling=5129

During March 2010, the complainant lodged a breach allegation regarding the respondent’s website, www.planethoodia.co.za and a print advertisement that appeared in the Sunday Times magazine of 7 March 2010. It submitted that the respondent continues to make unsubstantiated weight-loss claims and it still uses the name “Slender” for its products. The advertisement appearing in the … Read the rest

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