Siberian Pine Nut Oil – Sanctions?

Posted 12 June 2012

A complaint was laid with the ASA that Siberian Pine Nut Oil was still making misleading claims on their Website. The ASA investigated and found that this was not deliberate and the company amended their website as required by the initial ASA ruling and the subsequent breach ruling. 

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Siberian Pine Nut Oil Breach ruling

Posted 04 April 2012

In Siberian Pine Nut Oil / K Charleston / 17527 (4 November 2011) the Directorate held, inter alia, that the claims objected to by the complainant were unsubstantiated and in contravention of Clause 4.1 of Section II of the Code. A consumer laid a complaint with the ASA that this company continues to abuse the ruling. The ASA agreed. This is another complaint where the lawyer, Saul Shoot from  Fluxmans attorneys, came to bat for the company making the claims. Read his vexatious language used to defend his client.

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Siberian Pine Nut Oil: ASA ruling

Posted 07 November 2011

Mr Charleston lodged a consumer complaint against a newspaper advertisement for Siberian Pine Nut Oil, which appeared in the Sunday Times, and claims on the product's website. The print advertisement is headed “HEAL YOUR STOMACH” and claims that the respondent’s “COLD PRESSED” Siberian Pine Nut Oil acts as a “DIGESTIVE REMEDY”, and has achieved “SUCCESSFUL RESULTS IN THE TREATMENT AND RELIEF OF Acid Reflux, Peptic Ulcers, H.Pylori Gastritis, IBS, Gas”. It describes the product as “A natural anti-inflammatory which repairs, protects and strengthens the digestive mucosal lining and assist with digestion of food to prevent fermentation which can lead to a build up of acid and gas”. It further states that “Research proves that SIBERIAN Pine Nuts contain the richest source of healing properties of ALL the pine nut species”.

On the respondent’s website, it is also claimed that the product is an effective treatment of Read the rest