Posted 10 June 2013
In a ruling dated 28 August 2013, the ASA accepted a voluntary undertaking from Bodytrim to never use the Bodytrim advertising that gave rise to the dispute. As Bodytrim did not pay sufficient attention to the ASA ruling, the complainant and Bodytrim were afforded an opportunity to address the ASA on the issue of sanctions.
The ASA ruled that:
- Bodytrim is instructed to submit all future advertising to the ACA Advisory Services, at its own cost, prior to the publication thereof.
- Given the history of repeatedly making unsubstantiated efficacy claims as detailed above, the ASA Directorate imposes this sanction for a period of 12 months from the date of this ruling.
- An Ad Alert will be issued to all ASA members asking them to refrain from accepting any of the respondent’s advertising unless it is accompanied by express verification from the ACA Advisory Services that it