Archive | Vitaforce

Vitaforce Generic Products – ASA ruling

Continue Reading 0

Posted 02 May 2012 

A consumer lodged a consumer complaint against Pharma Natura’s Internet advertisement promoting its Vitaforce Generics range. The advertisement was published at http://pharmanatura.co.za/vitaforce-PremiumGenericTopUps.aspx. The complainant submitted, in essence, that claims promoting the Generics range of products need scientific substantiation. He added that those claims that contravene Appendix F need to be removed. The respondent addressed the merits of the matter, but in a subsequent response confirmed that all the statements that were raised by the complainant have been withdrawn or amended and will not be repeated. 

Read the rest
Continue Reading 0

Vitaforce Forti Plus – ASA ruling

Continue Reading 0

Posted 02 May 2012 

A consumer lodged a consumer complaint against Pharma Natura’s Internet advertisement promoting its Vitaforce Lifestages range.  The complainant submitted, in essence, that claims promoting the Vitaforce Lifestages range of products need scientific substantiation. He added that the asterisk statements also requires such substantiation especially for the phrases “additional protection”, “help to protect the body’s cells from damage”, “support the immune system” and “minimize the effect of aging”. 

The respondent addressed the merits of the matter but in a subsequent response stated that “all the statements that are raised by the complainant have been withdrawn or amended and will not be repeated”. 

Read the rest
Continue Reading 0