Archive | ASA (UK) Rulings

Natural Cycles: ASA investigates marketing for contraception app

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Posted 30 July 2018

Advertising watchdog launches formal investigation over description of product

Maev Kennedy Sun 29 Jul 2018 

The Guardian

The Advertising Standards Authority has launched a formal investigation into marketing for a Swedish app that claims to be an effective method of contraception, after reports that women have become pregnant while using it.

An ASA spokesman said it had received three complaints about Natural Cycles and its paid advertising on Facebook, which describes the app as highly accurate contraception that has been clinically tested.

“We would require robust substantiation from any company to support such a claim,” he said.

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UK ASA Ruling: Elle Fox t/a Bubbling Life

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Posted 18 July 2018

A website for alternative therapy provider Bubbling Life (www.bubbling.life), featured a page headed ‘CEASE Functional Solutions for Medication & Vaccine Consequences’, which included text that stated “… Dr Tinus Smits, the founder of CEASE, having seen over 300 cases of all levels of severity, concluded that CEASE is a ‘very effective way to address ASD and autism with amazing results.’ In his clinical experience, autism is an accumulation of different causes with about 70% due to vaccines, 25% due to medication and other toxic substances and 5% due to certain diseases”.

A complainant challenged whether the claims, among other, made in relation to the causes of autism on the page titled ‘CEASE Functional Solutions for Medication & Vaccine Consequences’ discouraged essential treatment for conditions for which medical supervision should be sought.

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Alpecin “can actually help to reduce hair loss” – Not actually true

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Posted 10 April 2018

A a consultant trichologist submitted a complaint to the UK ASA challenging whether the claim that Alpecin Caffeine Shampoo could “help to reduce hair loss” could be substantiated.

“A regional press ad for Alpecin Caffeine C1 Shampoo stated “GERMAN ENGINEERING FOR YOUR HAIR” and “Shampoo is too small a word for it. Alpecin provides caffeine to your hair, so it can actually help to reduce hair loss. Simply apply daily and leave on for 2 minutes … to help the Caffeine Complex penetrate your hair and scalp”.”

The UK ASA concluded: “Taking into account the body of evidence as a whole, we considered that we had not seen any studies of the actual product as used by consumers on their scalp using an accurate and objective analysis of hair growth, in a well-designed and well-conducted trial. We concluded that the claim “it can actually help to Read the rest

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Copper Heelers

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Posted on 17 January 2018

Do Copper Heelers have any benefits?

Claims are made that using this product will alleviate a number of conditions: “Aching feet; Swollen legs; Back & neck problems; Shoulder problems; Wrinkles; Sagging skin; Poor circulation; Sexual dysfunction; Postural problems; Poor digestive function; Cardiovascular activity”.

A consumer complained to the UK ASA regarding the claims being made for this product.

The company was asked to substantiate the claims, but as they could not provide evidence to support these, agreed to change the advert.

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UK ASA Ruling on Hyperbaric Oxygen Therapy

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Posted 21 December 2017

A complaint was laid with the UK ASA. The complainant, an inspector for the Care Quality Commission, challenged whether the efficacy claims that hyperbaric oxygen therapy could treat the following were misleading and could be substantiated: burns, chronic fatigue, fibromyalgia, hearing loss, interstitial cystitis, leg ulcers, peripheral neuropathy, referred pain, sciatica, varicose ulcers and varicose veins, Addison’s and Hasimoto’s diseases, anaemia, diabetes, brain injuries, candida, carbon monoxide poisoning, cognitive disorders in the elderly, heart attacks, infertility and IVF, Lymes [sic] disease, migraines, motor neurone disease, MRSA, multiple sclerosis, stroke recovery, Parkinson’s disease, prostatitis, soft tissue infections and urine infections.

We (UK ASA) considered that a suitable body of evidence would be required to support each of the claims. The Hyperbaric Oxygen Therapy Centre did not provide any evidence to support their claims that HBOT could be used to treat . . . 

https://www.asa.org.uk/rulings/hyperbaric-oxygen-therapy-ltd-a17-383407.html

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Salin Plus – natural salt therapy – UK ASA ruling

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Posted 15 November 2017

An UK regional press ad for Salin Plus, a natural salt therapy, seen in the Down Recorder on 26 October 2016 and several other dates up to 17 February 2017, stated in the headline that “COPD, Asthma and Sinusitis sufferers can get relief with Natural Salt Therapy – No Masks or Tubes”. The ad stated that “according to pharmacists, this natural salt therapy service can improve the health of sufferers of debilitating issues including Asthma, Sinusitis, Rhinitis … Cystic Fibrosis, Allergies, Chronic Obstructive Pulmonary Disease (COPD), Snoring and Sleep Apnoea”. 

The UK ASA challenged whether the efficacy claims for the medical conditions listed in the ad were misleading and could be substantiated.

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Does Tumeric help your joints?

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Posted 26 October 2017

In the United Kingdom, a press ad for the health supplements supplier FutureYou, seen on 28 March 2017, promoted the food supplement Turmeric+. The ad featured the claim “Support Healthy Joints with TURMERIC+” alongside an image of the product which included the claims “supports healthy joints” and “helps maintain flexible joints”.

A consumer laid a complaint with the UK Advertising Standards Authority, who concluded that the claims were not supported by scientific evidence.

“We noted that EFSA (European Food Safety Authority) had published a negative scientific opinion on the on-hold claims in question. The EFSA Panel had concluded that a cause and effect relationship had not been established between the consumption of Curcuma longa (turmeric) and the maintenance of normal joints, on the basis of the evidence provided to EFSA.”

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Ionised water – any health benefits?

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Posted 25 October 2017

Ionised water products often make health claims claiming benefits over regular water.

South African products include website-linked promotions, for example at:

  • Alkaline Water Ionizer http://alkalinewaterionizer.co.za
  • Designer Water http://designerwater.com
    “Alkaline Water Scientific Research And Studies Prove How Effective This Kind Of Water Really Is”
  • Mc Alkion Water http://www.mcalkionwater.co.za
    “our water contains: Mc (Micro Clustered) Alk (Alkaline) ion (ionized) water”
    “Drinking alkaline rich ionized water helps the body to replenish the necessary alkaline minerals and assists in bringing balance to a body that is overly acidic. Some of the long terms side effects of overly acidic blood are arthritis, rheumatism, osteroperosis, hyper tension, gout, heart disease, cancer to name a few. If your blood is alkaline you should live long and full lives generally free from illness and disease of all kinds.”
  • Cure http://www.cure.co.za/water-ionizer.htm
  • Generosity Water Alkaline Water

  • Happy Water by Absolute Organix https://www.faithful-to-nature.co.za/happy-water
    Happy Water is a
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Magnetic resonance therapy

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Posted 01 June 2017

A UK website stated that StreamZ collars (magnetic resonance therapy) had achieved success “on horses and humans”; would support a range of medical conditions including “Mobility and fitness, injured and aching muscles, energy levels and vitality, digestion issues, general happiness and condition, overall wellbeing” and were as beneficial “as a balanced diet” for dogs of any age.

A consumer laid a complaint with the UK ASA arguing that there is no evidence to support these claims. The UK ASA ruled that “The ad must not appear again in its current form. We told StreamZ not to state or imply that their collars supported or assisted with any symptoms unless they had been clinically proven to do so.”

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Natural Healing Solutions – UK ASA ruling

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Posted 19 April 2017

The website www.health-disk.com, which linked through to an online shop, www.naturalhealingsolutions.co.uk, seen on 12 January 2017 included several products. One product was entitled “Bespoke e-Lybra Treatment” and the product information stated “This is a bespoke homeopathic-like bioresonance formulation based on the BioData you provide that is used to match remedy signatures on a biofeedback basis … A distance treatment is given by the process of running the programme … You will need to provide the following BioData … for whatever individual requires a bioresonance formulation, eg. [sic] horse, dog, cat, person etc … A session can be directed towards helping support recovery from certain symptoms or can be used as a general support for maintenance purposes … The resultant remedy can be sent out as a bottle of programmed soft tablets or on a programmed e-Pendent or e-Pebble … The formulation should be stable in … Read the rest

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