USN Phedra-Cut LipoXT product – ASA ruling

Posted 7 April 2013

 A consumer laid a complaint against a range of claims being made for USN Phedra-Cut LipoXT. The ASA weighed up the evidence in support of the claims and found it to be insufficient, and ruled against USN concluding: USN has to “[R]efrain from using the advertisement and claims again in future unless new substantiation has been submitted and accepted by means of a new Directorate ruling (refer Clause 4.1.7 of Section II of the Code).”


USN / RW De Lange / 20632
Ruling of the : ASA Directorate
In the matter between:
Dr Rudi De Lange              Complainant(s)/Appellant(s)
Ultimate Sports Nutrition (Pty) Ltd           Respondent

27 Mar 2013

Dr de Lange lodged a consumer complaint against the respondent’s print advertisement appearing in the May / June 2012 edition of Fitness magazine.

The two-page advertisement shows the results of “Claudine Kidson’s” “BODY MAKEOVER” with the respondent’s Phedra-Cut LipoXT Read the rest

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