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Glomail Celltone – ASA Ruling 2

Posted 21 April 2014

A consumer laid a complaint against Celltone’s advert stating inter alia, the wording “Celltone has been on the market for over 10 years and has thousands of loyal customers.”  The ASA concluded that the complaint at hand cannot currently be properly considered and ruled on. “The Directorate is therefore not in a position to determine whether or not the removal of the claim would be an adequate resolution.”

[divider] [note note_color=”#e4eef2″]Glomail Celltone / H Steinman / 2014 – 350F
Ruling of the : ASA Directorate
In the matter between:
Dr H A Steinman Complainant(s)/Appellant(s)
Africom International (Pty) Ltd t/a Glomail Respondent [/note]

26 Mar 2014

http://www.asasa.org.za/ResultDetail.aspx?Ruling=6820

Dr Steinman lodged a consumer complaint against a Glomail Internet advertisement promoting Celltone. The advertisement was published at www.glomail.co.za.

The advertisement contains, inter alia, the wording “Celltone has been on the market for over 10 years and has thousands of … Read the rest

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