Posted 24 January 2012
It is essential to check one's facts before laying a complaint with the ASA. In this complaint to the ASA, I stated that Biomix continued to make false and unsubstantiated claims for their products on websites. Oops, the ASA was unable to view the same URL links. Did I view website pages that were in my browser's cache? Did the website remove the pages before the ASA confirmed my complaint? Likely explanation is the former, in which case I apologise to both the ASA (for wasting their time) and to Biomix for claiming that they were still in breach of the ASA ruling. I was also under the impression that I had initially argued that "Slimming Solution" as in Biomix Slimming Solution, was misleading. Another lapse of memory. Therefore a complaint regarding this aspect has now been laid with the ASA.
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