Arcadia Home Shopping Reduline36 – breach complaint

Posted 05 February 2014

A consumer laid a breach compliant with the ASA against the Arcadia’s print advertisement entitled “Believe it! Flab disappears without expensive surgery”. The advertisement appeared in the Sunday Times on 1 December 2013. In essence, the complainant submitted that the advertisement is virtually the same as the one he originally complained about. All the original efficacy claims have remained and the only modification is that it explicitly identifies the product as Chitosan.


[note note_color=”#effcb5″]Arcadia Home Shopping Reduline36 / K Charleston / 22018
Ruling of the : ASA Directorate
In the matter between:
Kevin Charleston Complainant(s)/Appellant(s)
Arcadia Home Shopping (Pty) Ltd Respondent[/note]

24 Jan 2014


In Arcadia Home Shopping “Reduline 36” / K Charleston / 22018 (3 September 2013) the Directorate partially upheld a consumer complaint against the respondent’s print advertisement that appeared in the Sunday Times during March 2013. The Directorate ruled, Read the rest

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