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Targeting school children in marketing campaigns for sports supplements: Is it ethical?

Posted 31 May 2016

On 17 April 2016, the journalist, Elaine Swanepoel drew our attention in the Afrikaans Sunday newspaper, Die Rapport, to USN targeting and marketing to sport supplements to children. Bizarrely, according to the report: “Yet says Albe Geldenhuys, head of USN, to Die Rapport, that primary school children should not under any circumstances be using supplements”. The text of this article, and commentary, is reproduced here.

In the South African Sports Medicine Association (SASMA) May 2016 newsletter, the selling of sports supplements to schoolchildren is addressed.

[quote]”SASMA considers such aggressive marketing as highly irresponsible, dangerous and somewhat unethical as the youth who are involved in the schooling system are vulnerable targets”[/quote]
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Dis-Chem pulls fitness supplement Jack3d from shelves

Posted 03 December 2015

Health24 investigates why the pre-workout supplement Jack3d, manufactured by USPlabs, is still being sold in SA after being indicted in the US for using false certificates of analysis and false labeling.

South African consumers are in the dark after Dis-Chem promptly removed the pre-workout fitness supplement Jack3d from their shelves on 26 November.

This just days after Health24 initiated an investigation into whether the version of Jack3d on sale online from a number of SA vendors, as well as the Dis-Chem group of pharmacies, contained the illegal ingredient 1-3-Dimethylamylamine – DMAA or Methylexaneamine, also known as Geranium extract (see below for other namings).

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