ASA ruling: Slender Max February 2010

Posted 22 February 2010

This ASA ruling is significant. It rules that not only can Hoodia Slender Gel / Slender Max not make any claims (for there is no proof that the product can result in weight loss or appetite suppression), but that the name “Slender Max” is also misleading – “slender” is a claim. Readers will be aware from previous posts, that I argued that there is no proof that Hoodia taken orally will result in weight loss, and that there is even less evidence that it will be absorbed through the skin.

Ruling of the : ASA Directorate
In the matter between:
Dr H A SteinmanComplainant(s)/Appellant(s)
Planet HoodiaRespondent

18 Feb 2010 esultDetail.aspx?Ruling=5044

Dr Steinman lodged a consumer complaint against the Slender Gel packaging and advertising on the respondent’s website

The packaging states, inter alia, “CAUTION, USE Read the rest

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