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Glomail Celltone breach of ASA?

Posted 15 July 2013

An advert in a Game flyer, continued to claim that Celltone has a regenerative effect on the skin, a claim previously ruled against by the ASA. A breach complaint was laid against Glomail.

Glomail Celltone / HA Steinman / 18897
Ruling of the : ASA Directorate
In the matter between:
Dr Harris Steinman Complainant(s)/Appellant(s)
Glomail (Pty) Ltd Respondent

11 Jul 2013

http://www.asasa.org.za/ResultDetail.aspx?Ruling=6626

BACKGROUND
In Glomail Celltone / H A Steinman / 18897 (25 October 2012) the Directorate ruled that the following claims on the respondent’s website were unsubstantiated and therefore likely to mislead:

“Do you want your skin to feel more regenerated and your wrinkles to appear smoother?

Celltone is an advanced skin care product with Snail Extract Gel.

Celltone assists with the management of various skin afflictions
Helps diminish the appearance of stretch marks, scarring, spots and wrinkles
Properties include Allantoin, Collagen, Elastin and Vitamins Read the rest

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