Celltone – ASA breach ruling – 03/2015

Posted 25 March 2015

A complaint was laid with the ASA that Celltone continues to make unsubstantiated claims for their product. In a surprise, the ASA held that the claims were either not the same, or acceptable.

For example, the ASA states, that the claims below,

“Clearly, these claims are contextualised, and limited in scope, thereby conveying a message substantially different to the original, broad claims ruled against in 2012”.

The “new” claims are:

“Celltone Gel has been clinically proven to:
reduce the appearance of dark spots after 14 days of continued use
reduce the appearance of stretch marks after 8 weeks of continued use
reduce the appearance of wrinkles after 28 days of continued use
 Note: It has been clinically tested on [C]aucasian skin”

What did the study actually show? For dark spots, we argued that “the data clearly shows that there was no statistical significance for the product Read the rest

Celltone: ASA breach ruling – 10/2014

02 October 2014

On 5 August 2014 a breach complaint was lodged against advertising appearing on The website contains the claims “all products are enriched with Snail Gel extract which can help to reduce the appearance of Stretch marks, Wrinkles and Dark spots”. The complainant argued that the respondent continues using these claims in spite of the ASA ruling as well as its own research previously found wanting.

Read the rest

Snail gel gets squashed

Posted 15 May 2014

This article published in The Times, is old, but has only come to our attention now. It is still relevant for Glomail continues to market Celltone but without the claims previously made and ruled against by the ASA, when in fact their own research shows that the product does not work.

Scary stuff! What does this tell you about the ethics and morals of the owners of the company?

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Glomail Celltone – ASA Ruling 2

Posted 21 April 2014

A consumer laid a complaint against Celltone’s advert stating inter alia, the wording “Celltone has been on the market for over 10 years and has thousands of loyal customers.”  The ASA concluded that the complaint at hand cannot currently be properly considered and ruled on. “The Directorate is therefore not in a position to determine whether or not the removal of the claim would be an adequate resolution.”

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Glomail Celltone – product’s own study shows it does not work!

Posted 11 October 2013

We have to commend Glomail for at least putting some money into testing whether Celltone  “Regenerative gel”, that it would “… assist with the management of various skin afflictions” and that it “Helps diminish the appearance of stretch marks, scarring, spots and wrinkles” as claimed by Glomail.

However, here it gets interesting. The study done locally by Future Cosmetics appeared to Glomail to support the claims that the product works. And Mr John Knowlton of Cosmetic Solutions who has substantiated a number of other products complained to the ASA about, and previously regarded as an expert by the ASA, substantiated the product’s claims (mostly) based on this study.

However we carefully examined the findings and found that the evidence was actually against the claims! Yep, did not support the claims at all. In fact, it confirmed what we had been saying, it Read the rest

Glomail Celltone breach of ASA?

Posted 15 July 2013

An advert in a Game flyer, continued to claim that Celltone has a regenerative effect on the skin, a claim previously ruled against by the ASA. A breach complaint was laid against Glomail.

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Is Glomail’s Celltone one big scam?

Posted 15 January 2013

Is Glomail’s Celltone one big scam?

On the 25th October 2012, the ASA ruled against the proof supplied by Glomail for its Celltone product, i.e., the proof supplied was not good enough to support the claims being made for the product. However it is clear that Glomail is ignoring the ASA ruling and continues to make false claims regarding the product.

At a video commercial featuring the model Cindy Nel is shown which makes the following statements, inter alia: “Contains snail gel extract which is acclaimed for its regenerative properties. Celltone can repair tissue and regenerate the growth of new skin cells” and “the active ingredient is called allantoin which is what snails naturally produce to repair their own shells. And it works.” The context of “and it works” is not inferring that the allantoin works for repairing snails own shells but the Read the rest