Posted 12 January 2012
In Revivo Tea / M Low / 18020 (21 October 2011) the ASA Directorate ruled that the respondent’s website www.revivotea.com was in breach of earlier rulings against the respondent’s advertising. The reason for this finding was largely because of claims and testimonials again making references to the product’s effect on the user’s HIV status, their CD4 count and their viral load.
Both parties were afforded an opportunity to comment on whether or not sanctions in terms of Clause 14 of the Procedural Guide were appropriate.
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