Reduline 36 – ASA breach complaint

Posted 20 May 2014

Arcadia Home Shopping continued to make unsubstantiated claims for its product, Reduline 36. A consumer reported to the ASA that these unsupported claims were still being made, and the ASA agreed that this was contrary to the ASA code, and upheld the breach complaint.

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Arcadia Home Shopping Reduline36 – breach complaint

Posted 05 February 2014

A consumer laid a breach compliant with the ASA against the Arcadia’s print advertisement entitled “Believe it! Flab disappears without expensive surgery”. The advertisement appeared in the Sunday Times on 1 December 2013. In essence, the complainant submitted that the advertisement is virtually the same as the one he originally complained about. All the original efficacy claims have remained and the only modification is that it explicitly identifies the product as Chitosan.

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Arcadia Home Shopping “Reduline 36” – No proof

Posted 10 September 2013

A consumer laid a complaint with the ASA against the claims of this product. The ASA asked Arcadia Home Shopping for proof to support the claims. The ASA ruled in favour of the complainant on a number of aspects, but not all.

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