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Arcadia Home Shopping Reduline36 – breach complaint

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Posted 05 February 2014

A consumer laid a breach compliant with the ASA against the Arcadia’s print advertisement entitled “Believe it! Flab disappears without expensive surgery”. The advertisement appeared in the Sunday Times on 1 December 2013. In essence, the complainant submitted that the advertisement is virtually the same as the one he originally complained about. All the original efficacy claims have remained and the only modification is that it explicitly identifies the product as Chitosan.

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