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Pharma Natura Jungle Vites – ASA ruling

Posted 23 March 2012

A consumer complaint against Pharma Natura’s claims for Jungle Vites was laid with the ASA. The advertisement claims, among other, “ . . . supports a healthy immune system …”, “Focussed Kidz Caps – enhances learning and behavioural ability …”, “Multi V Tabs – . . . support optimal growth and development . . .” and " . . . formulated for the nutritional needs of children from 1 – 3 years old”. 

However Pharma Natura could not offer proof to support these claims resulting in an ASA ruling against the company.

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Vitaforce Plus Range – ASA ruling

Posted 23 March 2012

A consumer complaint was laid against Pharma Natura’s promotion of its Omega Plus, Magnesium Plus, Spirulina Plus and Calcium Plus capsules that fall within its “Plus Range”. The advertisement, inter alia, contains a table setting out the following product-related information:

• “Magnesium Plus Tabs 30” “Supports the nervous system and keeps muscles relaxed”
• “Calcium Plus 650mg Tabs 60” “Optimal bone development and strength”
• “Omega Plus Caps 30” “Promotes cardiovascular health”
• “Spirulina Plus Tabs 90” “Helps promote energy and vitality”

But no proof that these claims are true was forthcoming.

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Pharma Nutir-B – ASA ruling

Posted 23 March 2012

Prof Jobson lodged a consumer complaint against Pharma Natura’s Internet advertisement promoting its Vitaforce Nutri-B tablets. The advertisement stated, among other, “Category leader in supplement stress management" and "Nutir-B [sic] is ideal for people who lead pressurised lifestlyes or who are recoving [sic] from stress related ill health." But the company could not prove these claims and the ASA ruled against the claims.

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Vitaforce Skin Care – ASA ruling

Posted 23 March 2012

Is there proof that the Vitaforce Skin Care range ( Aloe E Skin Gel, Vita-E 1000 Herbal Cream, Vita-E Skin Lotion, Vita-E Skin Oil) works? They certainly could not supply the ASA with any proof that the claims for the products are justified.

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