Posted 20 August 2012
This is an old ASA ruling which I somehow missed posting.
Australia’s Competition and Consumer Commission asked the company distributing Power Balance in Australia for evidence to support the claims being made for the product, and if no evidence is available, to refund consumers their money. The manufactures stated: “We admit that there is no credible scientific evidence that supports our claims”.
In South Africa, the response was a little different. Consumers laid a complaint with the South African ASA. The CEO of the local company claimed in a newspaper report and the response to the ASA the following: