Posted 07 December 2014
BetterYou Transdermal Magnesium, although a British company, is marketing their product in South Africa. They claim that using the product will assist relieving stress (sheer nonsense), and that the claims of transdermal absorption is supported by three studies. In fact, the first was conducted on dead pig’s ears, the second by the discredited test called hair analysis, and the third, a study that is pending and has not yet been conducted. Will the study confirm efficacy for the product’s absorption? Who knows, unlikely, but let us see the results.
However, in writing to the owner of the company, he stood by his website claims and did not allude to the fact that the UK ASA had received a complaint, had evaluated the evidence, and threw it out!
Yes, the UK ASA said the claims are not supported by the evidence!
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