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Brain Training: Buyer Beware

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Posted 11 May 2018

From TruthInAdvertising.org

How much would you pay to improve your brain?

What if you had problems associated with attention, depression, or anxiety—would you pay even more to rewire your brain and overcome your condition?

For a few thousand dollars, many brain-training practitioners claim to provide this service. Using a technique called neurofeedback, they provide individuals with a live feed of their own brain activity. By watching our brain, neurofeedback advocates argue, we can learn to regulate its activity and, in turn, control our behavior. To implement this technique, these practitioners place a few sensors on a participant’s scalp to record electrical brain activity and provide a simple graphic or auditory cue to tell participants when their brain is “performing well.”

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