Posted 30 May 2013
This is an ASA ruling that is difficult to fully read or understand. In essence, Prof Roy Jobson originally appealed an ASA Directorate decision to not rule on the description of Bio-Strath as “a herbal wholefood supplement”. He asserted this description was misleading because, given the medicinal claims Bio-Strath was making, it is a medicine within the definition of “medicine” as defined in the Medicines and Related Substances Act and therefore may not be described as a “herbal wholefood supplement”. Prof Jobson therefore appealed the decision to not rule on this. Bio-Strath then stated that they would change the description to “daily nutritional supplement” and suggested that that would meet Prof Jobson’s concerns and there would be no need to “waste the appeal committee’s time.” The appeal was referred to the Advertising Standards Committee, who ruled that it was acceptable to refer to the product as … Read the rest