Posted 24 June 2021
A consumer complaint was laid with the Advertising Regulatory Bureau against the advertising of Nivea “Perfect & Radiant Luminous630 Anti Dark Marks Serum”.
The complainant submitted that he contacted Nivea and asked for evidence of these “extraordinary” claims. Nivea was unwilling to provide any evidence, citing reasons of confidentiality, but assured him that “… the study was conducted in compliance with the necessary international and local standards applicable”.
The complainant therefore turned to the ARB arguing that without evidence, the claims cannot be justified.
Nivea supplied evidence.
Decision of the Advertising Regulatory Board
Complainant: Dr Harris Steinman
Advertiser: Beiersdorf Consumer Products (Pty) Ltd
File reference: 1472 – Nivea Luminous 630 – Dr Harris Steinman
Date: 24 June 2021
The Directorate of the Advertising Regulatory Board has been called upon to consider a consumer complaint against advertising promoting … Read the rest