Dr Boxalls – ASA ruling

Posted 01 November 2011

A consumer complaint against the respondent's advertising in the form of a flyer distributed which promotes the respondent's "SUTHERLANDIA FRUTESCENS WITH OLIVE LEAF" as ". one of nature's strongest immune boosters in this age of viral epidemics. So effective, it is used as a component to boost immunity in patients with AIDS". It adds that Sutherlandia Frutesence has ". been used traditionally for:", inter alia, cancer and diabetes. In addition, it promoted the respondent's "HOODIA GORDONii" under the auspices that it ". has been used traditionally to suppress appetite, boost energy, control glucose intake, combat obesity, and combat bingeing".

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