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Milk Galore Juice – ASA ruling

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Posted 29 May 2015

milkgaloreA consumer lodged a consumer complaint against a Milk Galore’s Internet advertisement promoting the Milk Galore juice which made, inter alia, the following claims:
  • “…helps to increase breast milk”
  • “Milk Galore has a solution that has incorporated natural herbs that stimulates lactation…”
  • 100% freshly squeezed fruits and herbs
  • “…increases overall breast milk supply, promotes a faster let-down to alleviate baby’s colic symptoms…”

The complainant argued that the advertisement is misleading as it claims that the product will, among other, increase milk supply but failed to substantiate the said claim even after repeated requests.

The ASA ruled in favour of the complainant.

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