Posted 15 September 2010
1. What is the different level of evidence required to make the claim “BioBust is a natural formula that provides nutritional support to the body to increase fullness and firmness to the bust” in contrast to “Biobust is a natural formula that provides nutritional support that may assist the body to increase fullness and firmness of the bust”? Surely one still needs a high level of credible evidence to make a claim of “may result”?
2. Is there a substantial difference between “may cause breasts to enlarge” from “makes breasts enlarge” from a consumer’s perspective? (From a semantics point of view, the difference is clear)
3. Should the ACA Advisory Service be tasked with advising on scientific evidence when they appear to not have the required expertise? Who should be doing this?
The ASA argues that they are different claims.
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