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ASA Ruling: Supreme Slim

I argued to the ASA that Supreme Slim:

  • Could not prove that the mix of ingredients in this product would result in weight-loss
  • That the claim that the product was completely herbal was a lie
  • That it tries to give the impression that it is registered with the Medicines Control Council
  • That the name "Supreme Slim" is misleading – "slim" gives the impression that the product can result in weight loss.

How did the ASA rule?

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May 20th, 2010 | Tags: | Category: Supreme Slim | Leave a comment

Supreme Slim’s original claims look just like Simply Slim’s

Compare the claims made for Supreme Slim and Simply Slim.

Claims for each product
Simply SlimSupreme Slim
NO COMPULSORY EXERCISEGet results without exercise
NO DRASTIC CHANGES TO DIETARY ROUTINENo Special Diet Required
APPETITE SUPPRESSANTAppetite Suppressant
100% NATURAL
NO CHEMICALSNo Chemicals
NON ADDICTIVENon Addictive
BODY DETOXIFICATIONBody Detoxification
ACCELERATES METABOLISMAccelerates Metabolism
INCREASES ENERGY LEVELSIncreases energy levels
 ENHANCES WATER INTAKE 
 FAT BURNERFat Burner
 NO HARMFUL SIDE EFFECTS 
 SUITABLE FOR MEN AND WOMENSuitable for men & women

Read more . . . 

… Read the rest
April 2nd, 2010 | Tags: , , , , , | Category: Supreme Slim | 2 comments

Supreme Slim

A new weight-loss product has been released onto the South African market: Supreme Slim.

Comment: 

  1. This product claims to result in weight loss, but we are unaware of any studies that show that this product is effective.
  2. This product uses ingredients common to other weight loss products – ingredients have not been shown to be effective in weight loss.
  3. The ingredients in this product have been used in various combinations in other failed weight-loss products: why would they suddenly be working effectively in this product?
  4. When consumers health, money and safety is concerned, we can only argue for proof for the product, for without proof, we have to argue that it is no more than a scam.
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March 28th, 2010 | Tags: , | Category: Supreme Slim | Leave a comment

Simply Slim = Supreme Slim?

     

I was told about a new product called Supreme Slim the other day. http://www.supremeslim.co.za/ [no longer active]

At the bottom of the webpage it states that the Chairman and CEO of Wellness Forever which is marketing Supreme Slim is Charles Bothma. Near the top of the page it gives a cell number for orders: 079 108 1182

If you check out an old webpage of Simply Slim: http://www.simplyslim.co.za/index.php?option=com_sobi2&catid=27&Itemid=90  [no longer active] you will see that there’s a Charles Bothma with the same cell number: 0791081182  Registered Number: S1141.

It turns out that these are different products, and Supreme Slim was brought out by an Charles Bothma who worked for the notorious Simply Slim company but started marketing his newly developed product while working for that company!

The original Supreme Slim webpage — made virtually identical claims to the original claims made by Simply Slim including not needing exercise and … Read the rest

March 6th, 2010 | Tags: , , | Category: Supreme Slim | 39 comments

ASA complaint: Supreme Slim

Supreme Slim is a product with no evidence that it has any effect on weight-loss, and brought out by an individual who worked for company selling the notorious Simply Slim product, but started marketing his newly developed product while working for that company!

A complaint has been laid with the ASA.

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March 6th, 2010 | Tags: , | Category: Supreme Slim | Leave a comment

Supreme Slim

Supreme Slim
 http://www.supremeslim.co.za/

Comment: There is no proof that these ingredients, individually or formulated together, can result in weight loss. These ingredients are very similar to other product previously shown to have no proof of efficacy.

… Read the rest
February 28th, 2010 | Tags: , | Category: Supreme Slim | One comment