Tag Archives | Brain training

Brain Training: Buyer Beware

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Posted 11 May 2018

From TruthInAdvertising.org

How much would you pay to improve your brain?

What if you had problems associated with attention, depression, or anxiety—would you pay even more to rewire your brain and overcome your condition?

For a few thousand dollars, many brain-training practitioners claim to provide this service. Using a technique called neurofeedback, they provide individuals with a live feed of their own brain activity. By watching our brain, neurofeedback advocates argue, we can learn to regulate its activity and, in turn, control our behavior. To implement this technique, these practitioners place a few sensors on a participant’s scalp to record electrical brain activity and provide a simple graphic or auditory cue to tell participants when their brain is “performing well.”

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Federal Trade Comission jolts “brain training” marketers

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Posted 6 June 2016

During the past two years, three marketers of questionable “brain training” programs have settled USA Federal Trade Commission (FTC) charges by agreeing to discontinue various claims.

  • The developers and marketers of LearningRx “brain training” agreed to stop claiming that their programs were clinically proven to permanently improve serious health conditions like ADHD, autism, dementia, Alzheimer’s disease, strokes, and concussions and that the training substantially improved school grades, college admission test scores, career earnings, and job and athletic performance. They also claimed that their program was 10 times more cost-effective than tutoring.
    [Marketers of one-on-one ‘brain training’ programs settle FTC charges that claims about ability to treat severe cognitive impairments are unsupported. FTC press release, May 18, 2016]
  • Earlier this year, marketers of the Lumosity program settled charges that they deceived consumers with unfounded claims that their games can help users perform better at work
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