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Reebok – Liar, liar, pants on fire?

Posted 30 January 2012

On the 10th October 2011, this was posted on CamCheck:

“A complaint was laid with the ASA. [In essence pointing out these false claims resulted in  a massive $25-million class action settlement.] On the 3rd August, a response from the ASA “Reebok Easy Tone Shoes / H A Steinman /18355” was received. Shannon Bouwer, PR & Communications Manager or Reebok, had the following to say in their response to the complaint:

“We are In receipt of your letter dated 1 August 2011. We are no longer flighting this advert in South Africa and therefore this investigation may be redundant. As a leading fitness and athletic brand, Reebok has a long history of developing new and innovative technologies, and we stand behind all of our products. We are proud of EasyTone’s unique balance ball-inspired technology, and consumer feedback for the product has been overwhelmingly positive.”

However, Read the rest

Reebok baloney

Posted 10 October 2011

We previously highlighted that Reebok's claims that Reebok Easy Tone Shoes can tone your legs and buttocks while walking around and wearing them were baloney and that consumers should ask for their  money back. 

Seems like we were not alone in recognising this rubbish: Reebok, has to shell out $25-million as a settlement.

However, this is where it is interesting . . . 

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Reebok Easy Tone Shoes

Posted 3 August 2011

Do you think that a product like Reebok Easy Tone Shoes can tone your legs and buttocks while walking around and wearing them? The claims just seemed to be too implausible. "Extraordinary claims require extraordinary evidence".

I laid a complaint with the ASA on 22 July 2011 and wrote:

Read the rest